The message behind a new Famous Footwear commercial that features two dads is that family matters most.

The 30-second spot, titled Family dinner, a time to reconnect, shows one dad collecting electronics from family members before they sit down to share a meal.

“Time to put away the digital distractions and reconnect with what matters most … family,” the ad's description reads.

Other American companies that recently have featured LGBT families in their commercials include Campbell's Soup and a holiday ad from Kohl's.

Campbell's ad attracted the most attention, including threats of a boycott by One Millions Moms, which said that the ad “glorifies unnatural marriage.” People magazine included the real-life dads who appear in the ad in its annual list of sexiest men alive.