$790 BILLION
The total buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population is estimated to be worth $790 billion, according to a 2012 report by Witeck Communications

16 MILLION adults self-identify as lesbian, gay, bisexual or transgender. Source: Harris Interactive.

35 PERCENT of all lesbian and gay male adults report they read blogs and websites specifically tailored for the LGBT community. Source: Harris Interactive.

74 PERCENT of LGBT adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBT person.

Reaching this lucrative demographic is easy with On Top. Contact our advertising partner Gay Ad Network today to learn more.

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