An It Gets Better video dedicated to the memory of Jamie Hubley is being criticized for being too impersonal.

Hubley is the 15-year-old openly gay Ottawa, Canada teenager who committed suicide last weekend. He wrote in a blog post before his death that he had been driven to kill himself by the constant harassment of schoolyard bullies.

A group of Conservative MPs on Thursday – the same day Hubley was laid to rest – released an It Gets Better video to remind gay youth that life gets better.

“[W]e wanted to share that it gets better message with you, especially in memory of Jamie,” the video begins. (The video is embedded in the right panel of this page.)

The video features several MPs, including Foreign Affairs Minister John Baird and Public Safety Minister Vic Toews, repeating the line “it gets better.”

But the video has been panned as too impersonal.

“It would have need nice for them to personalize it and make it meaningful,” Wendy Craig, a Queen's University psychology professor, told The Gazette.

“I would have loved to hear personal anecdotes or stories, and more solutions of what we can do,” she added.

Dan Savage, the Seattle-based activist who founded the It Gets Better Project, was also not impressed.

“I'll just say this about Canada's Conservatives' contribution to the It Gets Better Project: People who are in a position to make it better – elected officials – but who have chosen, over the years, to make it worse, can come around. But it's going to take more than a video to undo the damage done by Vic Toews and Canada's conservatives. This was, quite literally, the least Vic and his fellow conservatives could do. The very least.”

Commenters on Savage's blog had noted that several of the participants in the video, including Toews, had voted against the legalization of gay marriage.

(Related: Ellen DeGeneres, Anderson Cooper to blame for Jamie Hubley's death, minister claims.)