With less than a week before gay marriage becomes legal in New York, the Empire State has launched a campaigned aimed at increasing tourism dollars from the wedding celebrations of gay and lesbian couples.

The Save the Date campaign helps couples plan a wedding and honeymoon in destinations such as Niagara Falls or New York City.

The campaign by ILOVENY.COM aims to “establish New York as a premiere destination location for same-sex weddings.”

A gay marriage bill approved last month by the Legislature and signed into law by Governor Andrew Cuomo takes effect on July 24, a Sunday. Several New York towns and cities, including New York City, have announced they'll open on Sunday to accommodate the law's start.

New York City Mayor Michael Bloomberg has already launched the NYC I Do campaign to sell New York City as the premiere destination for gay couples tying the knot.

The websites of both campaigns include a Q&A about the new law and highlight wedding packages offered by various hotels and resorts.

According to one report, an estimated 66,309 couples will marry in New York over the next three years, nearly 70% of whom are expected to be tourists.