The NBA has fined Chicago Bulls center Joakim Noah for hurling an anti-gay slur at a fan.

The league announced on Monday it was fining the player $50,000 for “using a derogatory and offensive term from the bench,” the Los Angeles Times reported.

During game 3 of the Eastern Conference finals against the Miami Heat, the six-foot-eleven, 26-year-old Noah was called for a personal foul against LeBron James in the opening quarter. As TNT's cameras remained fixed on the benched player, he appeared to shout “faggot” at a fan in Miami's American Airlines Arena. (The video is embedded in the right panel of this page.)

Noah apologized for his comments, saying he was “frustrated” and “just got caught up.”

Gay rights groups GLAAD and HRC called on the NBA to take action.

"Noah's apology is a start," GLAAD president Jarred Barrios said in a statement. "We are confident that the NBA will now take disciplinary measures and hasten its work with us to tell all players that there is no place for anti-gay words and attitudes in the game."

Noah's fine is half what Los Angeles Lakers shooting guard Kobe Bryant was assessed for shouting the same slur toward referee Bennie Adams last month. Bryant has said he'll appeal the fine.

“Kobe's fine included discipline for verbal abuse of a game official,” NBA spokesman Mark Broussard explained.