Adam Pally's Happy Endings gay character Max coins the phrase “gaycist” on Wednesday night's upcoming episode.

Pally isn't playing a stereotypical gay guy on ABC's newest sitcom. Max is just one of the guys.

In a sneak peak from tonight's episode, titled Of Mice & Jazz-Kwon-Do, Brad tries to set Max up with a guy from his office, and Max is seen accusing Brad of being a “gaycist.”

“You my friend are a gaycist,” Max tells Brad, played by Damon Wayans Jr., as the pair play a video game.

“What?” Brad responds.

“You think all gays are the same,” Max answers.

“Play date suspended,” Max says as he pauses the game, “on account of your gaycism!”

Happy Endings premiered on April 13 and the network has aired 5 episodes. But while it enjoys a strong lead-in from comedy hits Modern Family and Cougar Town, the show has struggled to find an audience.

According to TV By The Numbers, ratings for Happy Endings increased last week, putting the show in the “toss up” range for being renewed by the network.

ABC will broadcast two new episodes of Happy Endings starting at 10PM.