Retail giant Target has lost its lawsuit against a San Diego-based group that supports gay marriage, among other issues, gay website San Diego Gay Lesbian News reported.

The retailer took Canvass For A Cause (CFAC) to court in an effort go get the group to stop talking to its customers outside its San Diego County stores. Target said the group's activities were disruptive and driving away customers.

On Thursday, Superior Court Judge Jeffrey B. Barton denied Target's request.

Target told the AP that its “legal action was in no way related to the cause of the organization and was done so to be consistent with our long-standing policy of providing a distraction-free shopping experience by not permitting solicitors at our stores.”

Canvass For A Cause director Tres Watson said the company is biased against his group because it promotes gay marriage.

“It's very David vs. Goliath,” he said. “We understand they're the Goliath in the room. They've got all [the] money in the world to get us to stop talking about gay marriage.”

In its suit, Target alleged that the group, formed in 2009, is too aggressive, often cornering customers to debate their views on gay marriage, claims the group has denied.

Canvass For A Cause argues that shopping centers have become today's public squares and points to recent court rulings that support its claim.

“This was not just a victory for the LGBT community,” Watson told, “but a victory for everybody who supports the fundamental American values to free speech.”

Watson added that he expects the ruling to be appealed.