Hip-hop mogul Russell Simmons has recorded a video urging New Yorkers to support the legalization of gay marriage.

“Hi, I'm Russell Simmons,” the Def Jam co-creator says in the ad. “I'm a New Yorker. And I'm a long-time supporter of marriage equality.”

“I'm happy we're coming to a time when we can make a change,” he says.

“Make your voice heard,” Simmons adds, raising his voice. “Stand up now for marriage equality.” (The video is embedded in the right panel of this page.)

Simmons' ad is part of an ongoing campaign that features prominent celebrities and politicians. The campaign, backed by the Human Rights Campaign (HRC), the nation's largest gay advocate, has previously featured singer-songwriter Moby, actresses Fran Drescher and Julianne Moore, fashion designer Kenneth Cole, Jeanne Moutoussamy-Ashe, the widow of tennis great Arthur Ashe, and New York City Mayor Michael Bloomberg.

The campaign created a stir when it recruited Barbara Bush, the daughter of former president George W. Bush, to record a video.