Lady Gaga, Kim Kardashian and Alicia
Keys are among the celebrities that will give social networks the
cold shoulder starting on World AIDS Day.
To remember the million of lives lost
to the virus that causes AIDS, celebrities will take a moment of
silence and “end their digital lives” by unplugging from social
networks, including Twitter and Facebook, during the December 1
event.
The celebrities will not awaken their
digital selves until $1 million has been raised for Keep a Child
Alive (KCA), the Brooklyn-based non-profit group co-founded by Keys
that provides vital antiretroviral (ARV) therapy for children and
their families with HIV/AIDS in Africa and the rest of the developing
world.
Singer-actor Justin Timberlake gave up
his digital life with a promotional video for the event.
“Hey, I'm Justin Timberlake. This is
my last tweet and testament. That's right @jtimberlake is officially
dead. I sacrificed my digital life in order to give real life to
millions of people who are affected by HIV and AIDS in Africa and
India,” he said. (The video is embedded in the right panel of this
page.)
To bring Timberlake, Keys, Kardashian,
Lady Gaga and many more celebrities back to life, donate at
BuyLife.org.