The It Gets Better campaign to increase awareness of anti-gay bullying announced Wednesday it had launched a new website (

Sex advice columnist and activist Dan Savage – who launched the project by uploading a video on YouTube – also said the collection of videos which urge troubled gay teens to get help had swelled to 20,000 entries, with over 10 million views.

Savage made the announcement in the group's first email to supporters

“The It Gets Better Project is more than just a collection of incredible and inspiring video; it engages people in communities across America, from all different backgrounds to take action.”

“In the coming weeks and months, the It Gets Better Project will be calling on individuals from across the country, from all walks of life, no matter their sexual orientation, to take a stand against LGBT bullying and help support suicide prevention services in our nation's schools and communities.”

The campaign has attracted major celebrities and high-profile politicians to create videos that talk to troubled gay teens. Notables include Secretary of State Hillary Clinton, New York Governor David Paterson, Fort Worth Councilman Joel Burns, rocker Adam Lambert and actor Neil Patrick Harris.