Calling a The O'Reilly Factor segment on a gay McDonald's ad “insulting and irresponsible,” the Gay & Lesbian Alliance Against Defamation (GLAAD) issued a call to action Thursday against Bill O'Reilly and Fox News.

In the segment that aired on Wednesday, O'Reilly linked being gay to terrorism while discussing with Fox News anchor Jane Skinner a gay-inclusive McDonald's ad campaign running in France.

“Instead of evaluating the commercial in a fair manner, O'Reilly used the occasion to defame the LGBT community, suggesting that McDonald's might begin marketing to terrorists simply because the company produced a gay-friendly television commercial,” GLAAD said.

The campaign titled Come As You Are (Venez Commee Vous Etes) includes a gay television ad which suggests a teenager is about to come out gay to his father over a meal at McDonald's.

In the ad, the son sits in a booth while looking at his class photo when his cellphone rings.

“I was just thinking about you,” he says. “I was just looking at our class picture.”

“I miss you too,” he adds before hanging up.

The son is joined by his father, who comments on the class photo: “Too bad your class is all boys, you could get all the girls.”

The son smiles thoughtfully at his father, then, as the camera pulls away, the pair begin to converse.

O'Reilly hounded Skinner about whether the ad made her hungry for McDonald's. She eventually answered that she was always hungry for McDonald's.

The campaign is “part of an overreaching campaign called Come As You Are,” Skinner explained. “So they show people in different walks of life. This happens to be their gay-friendly ad.”

“OK,” O'Reilly responded. “Do they have an al-Qaeda ad, you know, come as you are? You know?”

In calling for the action alert, GLAAD said programs such as The O'Reilly Factor “have a responsibility to cover issues with a level of respect and civility.”

“Bill O'Reilly failed to live up to that standard in making these defamatory remarks,” the group added. “Fox News Channel is equally accountable for allowing O'Reilly a platform for this insulting and irresponsible commentary.”

A McDonald's spokesperson said the purpose of the campaign was to “show society the way it is today without judging.”

“There's obviously no problem with homosexuality in France today,” the spokesperson added.

France, however, recognizes gay and lesbian couples with a union similar to a domestic partnership, not marriage, and does not permit gay adoption.