Amy Schumer and Seth Rogen star in a
Bud Light commercial which features a transgender person.
The 30-second spot debuted Monday.
In the ad, titled Labels, the
characters played by Schumer and Rogen are campaigning for the Bud
Light Party, promising to address the issues that matter.
“We are going to bring America
together. Hard,” Schumer says from behind a podium.
Transgender actor Ian Harvie
is seen in the crowd cheering the candidates.
“Gender identity. It's really a
spectrum,” Schumer shouts from atop a horse at a rodeo. “And we
don't need these labels!”
Harvie told NBC
Out that he was honored to be included in the project.
“If we're not at the table, then
we're on the menu,” he said in an email. “So, I'm honored, as an
out proud trans person, to be included in such a huge project as Bud
Light's new and inclusive ad campaign.”
LGBT rights advocates applauded the
move.
“When a brand like Bud Light shows
support for the transgender community, it makes a difference,” said
Nick Adams, director of transgender media at GLAAD. “Not only does
it help bring more visibility to the trans community, it also
inspires other companies to do more to show their support.”
Earlier this year, Schumer and Rogen
starred in a separate Bud Light ad in which they
toasted a male gay couple at their wedding.