Good Morning America co-host Robin Roberts on Friday explained why she's pitching Mississippi tourism.

The openly gay Roberts responding to her appearance on the cover of an official tourism guide for the state of Mississippi.

Roberts' participation in promoting her home state attracted national attention after Governor Phil Bryant signed a so-called religious freedom bill into law that protects opponents of the Supreme Court's June, 2015 finding that gay and lesbian couples have a constitutional right to marry. The Protecting Freedom of Conscience from Government Discrimination Act also protects the “sincerely held religious beliefs or moral convictions” of individuals and “private associations” opposed to transgender people and sexual relations outside of marriage.

Roberts explained that she was interviewed for the tourism guide last year.

“Last year well before recent events, I was interviewed and photographed to be on the cover of Mississippi’s official state tourism publication. I’ve often boasted about the beautiful people, delicious food and my picturesque hometown of Pass Christian,” Roberts wrote.

“My longtime partner, Amber, and I have always felt welcomed in my home state, and it hurts my soul to think of anyone not feeling welcome.”

“It’s always been a deeply held belief of mine that everyone, everywhere should be treated equally. I’m proud that my beloved mother and father taught me as a child growing up in Mississippi to focus on the many things we all have in common, not our few differences. And what we all deserve to have in common is the right to be treated equally,” she added.