Lush Cosmetics is raising awareness and funds for LGBT rights with its #GayIsOk campaign.

The cosmetics giant has introduced the aptly named Love Soap – a gold bar stamped with #GayIsOk.

All proceeds of the limited edition Love Soap will go to support grassroots LGBT equality groups all over the world. Lush said in a press release that it hopes to raise $385,000 and “help to set in motion a movement on social media to tell the world why #GayIsOk.”

LGBT rights advocate All Out has partnered with Lush on its #GayIsOk campaign.

Look for the Love Soap in Lush stores nationwide starting June 25th. A 120g bar will set you back $5.95.

Founded in 1995 in Poole, UK, Lush has grown to over 800 stores in 51 countries.