Salesforce CEO Marc Benioff has threatened to “reduce our investment” in Indiana over a bill that opponents say would allow businesses to refuse to serve members of the LGBT community based on religious beliefs.

Shortly after Republican Governor Mike Pence signed the bill, Benioff, who opposed passage, tweeted his response.

(Related: Indiana Gov. Mike Pence signs bill allowing businesses to refuse to serve gays.)

“Today we are canceling all programs that require our customers/employees to travel to Indiana to face discrimination,” he messaged.

A day earlier, Benioff tweeted: “We are forced to dramatically reduce our investment in IN based on our employee's & customer's outrage over the Religious Freedom Bill.”

While Salesforce is headquartered in San Francisco, last year it acquired Indianapolis-based analytics provider ExactTarget and renamed the company Salesforce Marketing Cloud.

According to Wikipedia, Salesforce Marketing Cloud had 1,800 employees in 2013 and generated nearly $300 million in revenue in 2012.

In a phone interview with, Benioff explained that he was planning to move an annual Salesforce Marketing Cloud event to New York. Last year, Connections brought $8 million in spending to Indianapolis.

“Gov. Pence says he wants to bring the tech industry to Indiana and to increase the number of tech-related jobs in his state, but he doesn't seem to understand that a significant portion of the tech industry is gay,” Benioff said. “This is one of the most important industries in the country and he has been advocating for us to expand and invest in Indiana, but you can’t say that and then say you’re going to legalize discrimination like this. The tech industry is not going to support this kind of legislation and is going to react against it.”