Former rugby star Ben Cohen's StandUp Foundation is now taking pre-orders for its 2015 calendar, the first to feature a centerfold of Cohen.

The openly straight Cohen, 36, retired from rugby in 2011 and launched the StandUp Foundation to combat homophobia and the bullying of LGBT teens. Cohen is particularly interested in promoting greater acceptance in the world of sports.

The group's calendar has become a perennial favorite among fans.

On Thursday, published half of the centerfold image, which features Cohen in a locker room shower.

The image “was captured by Los Angeles photographer Edwin Santiago. What is fully revealed won't be known until the 2015 calendar ships, closer to the holidays,” the site wrote.

Patrick T. Davis, co-founder and CEO of StandUp, said the organization has so far given out more than 50 grants.

The calendar is $34.99 and can be ordered at