Gavin McInnes, chief creative officer of ad agency Rooster in New York, has been asked to take an indefinite leave of absence from the company over an essay in which he attacks transgender people as “mentally ill gays.”

McInnes, who co-founded Rooster in 2010, is a frequent contributor to Fox News.

According to Adweek, Rooster clients include Vans, Red Bull and Fox Sports.

In his essay, titled Transphobia is Perfectly Natural and published at, McInnes claims gay, lesbian and transgender people are mentally ill.

“We're all transphobic,” McInnes said. “We aren't blind. We see there are no old trannies. They die of drug overdoses and suicide way before they're 40 and nobody notices because nobody knows them. They are mentally ill gays who need help, and that help doesn't include being maimed by physicians. These aren't women trapped in a man's body. They are nuts trapped in a crazy person's body.”

“Being gay is a weird quirk that happens at birth. It's like being an albino. If you're born that way, you shouldn't fight it. You don't need to change who you are. In fact, doing so is sexist, misandrist, homophobic, and further damages the lives of the mentally ill.”

A Rooster representative distanced the company from its co-founder's views: “Gavin's views are his own and do not represent those of the company or its members.”

Publication of the essay has also sparked a call to boycott companies that work with McInnes.