Playbill, the magazine for theatergoers, will alter its logo to celebrate Gay Pride.

According to gay glossy The Advocate, Playbill's iconic black and yellow logo will “become rainbow-hued at all Broadway and off-Broadway theaters for the month of June.”

The brand's website and social media accounts will follow suit the last week of June to coincide with New York City's Gay Pride week.

“The Broadway community has always been at the forefront of this issue – leading the way to prove that equality, love and respect matters,” Playbill president and CEO Philip Birsh said in a statement. “Playbill continues its support for the vital cause by honoring all the outstanding efforts made by the community at large and will lend our magazine – the magazine of Broadway – to celebrate all the theatrical community has done to further the efforts towards fairness and equality.” will also publish LGBT-themed content starting June 1.