Chobani late Friday released an image
of yogurt cups in the six rainbow colors of the Gay Pride flag.
The stacked cups are set in a field of
snow under a blue sky and each includes the tag line “Naturally
powering Team USA.”
The New York-based maker of Greek style
yogurt earlier this week denounced an anti-gay law approved by
Russia, host of the Winter Olympics in Sochi, which opened Friday.
The new law, which prohibits the
promotion of “gay propaganda” to minors, has overshadowed the
run-up to the Sochi Games.
“We oppose Russia's anti-LGBT law,”
CNBC quoted the CEO of Chobani, a U.S. Olympic Committee (USOC)
sponsor.
According to The Washington Post,
Russian officials have refused to allow a shipment of Chobani yogurt
to reach U.S. athletes competing in Sochi. The yogurt remains in
storage in New Jersey. Russia does not allow the importation of any
yogurt originating from the United States.