Gay rights advocates in Texas have launched a new campaign in support of Texas allowing gay and lesbian couples to marry.

Partnering with national group Freedom to Marry, Equality Texas has launched Why Marriage Matters – Texas.

“For the first time in a long time, marriage in Texas is moveable,” Daniel Williams, field organizer for Equality Texas, told Lone Star Q. “The public opinion is shifting our way. This is something we can actually dedicate resources to and have a realistic expectation of having results. We're gearing up to work in a concrete way to bring the freedom to marry to Texas.”

“If we're going to be able to push the changes in public opinion beyond demographic shifts, we're going to have to go and talk to people about why our marriages matter, in the language of emotion and the language of human relationships. You can spit statistics to people all day long, but what changes people's hearts and minds are personal stories of people affected by the issues,” Williams added.

A poll commissioned by Equality Texas in March found that 47.9 percent of respondents support marriage equality, while 47.5 percent remain opposed. That's nearly a 5 point drop in opposition since 2010.

A federal judge in December set a February trial date for a lawsuit challenging the state's marriage ban.

At least two additional states – Pennsylvania and Ohio – have launched similar campaigns.