Los Angeles-based retailer American
Apparel has introduced a line of merchandise aimed at raising
awareness about Russia's anti-gay law as it relates to the Winter
Olympics.
The law, approved in June, prohibits
the promotion of “gay propaganda” to minors, effectively
outlawing Gay Pride Parades and other demonstrations of support.
Approval of the law provoked worldwide condemnation and calls for
boycotts of Russian made imports and international events taking
place in Russia, including the upcoming Winter Olympics in Sochi.
American Apparel has partnered with
Athlete Ally and All Out to create the Principle 6 campaign.
“Wearing the merchandise will help
uphold the Olympic principle of inclusion and underscore that
Russia's anti-LGBT discrimination is incompatible with the Olympic
movement,” American Apparel said in a press release. “The
proceeds from sale of the clothing will go to support the Principle 6
campaign and directly to lesbian, gay, bi and trans (LGBT) advocacy
groups in Russia fighting discrimination and anti-gay laws.”
The broader Principle 6 campaign
includes a
petition and a 2-minute video released last month by All Out.
(Related: Campaign
calls on IOC to condemn Russia's anti-gay law.)
Included in the collection are bright
red hoodies, shirts and briefs emblazoned with a reference to the
Olympic Charter's sixth principle, which states: “Any form of
discrimination with regard to a country or a person on grounds of
race, religion, politics or otherwise is incompatible with belonging
to the Olympic Movement.”
The gear is currently available for
purchase at American Apparel's website and is expected to reach
retail shelves in January.