Los Angeles-based retailer American Apparel has introduced a line of merchandise aimed at raising awareness about Russia's anti-gay law as it relates to the Winter Olympics.

The law, approved in June, prohibits the promotion of “gay propaganda” to minors, effectively outlawing Gay Pride Parades and other demonstrations of support. Approval of the law provoked worldwide condemnation and calls for boycotts of Russian made imports and international events taking place in Russia, including the upcoming Winter Olympics in Sochi.

American Apparel has partnered with Athlete Ally and All Out to create the Principle 6 campaign.

“Wearing the merchandise will help uphold the Olympic principle of inclusion and underscore that Russia's anti-LGBT discrimination is incompatible with the Olympic movement,” American Apparel said in a press release. “The proceeds from sale of the clothing will go to support the Principle 6 campaign and directly to lesbian, gay, bi and trans (LGBT) advocacy groups in Russia fighting discrimination and anti-gay laws.”

The broader Principle 6 campaign includes a petition and a 2-minute video released last month by All Out.

(Related: Campaign calls on IOC to condemn Russia's anti-gay law.)

Included in the collection are bright red hoodies, shirts and briefs emblazoned with a reference to the Olympic Charter's sixth principle, which states: “Any form of discrimination with regard to a country or a person on grounds of race, religion, politics or otherwise is incompatible with belonging to the Olympic Movement.”

The gear is currently available for purchase at American Apparel's website and is expected to reach retail shelves in January.