A video ad from gay marriage group Freedom to Marry will display in Times Square this holiday season.

The ten-second ad, titled Love for Everyone, features three diverse gay families and will appear once every hour in rotation on the corner of 42nd Street between 7th and 9th Avenues.

Roughly 1.5 million people pass through Times Square daily.

“With the rapidly expanding importance of digital technology and new media, Freedom to Marry is using every opportunity to communicate our message of fairness for all committed couples and their families,” Michael Crawford, the group's digital director, said in an emailed statement. “We're excited to reach millions of Americans through a unique platform, at a time of year when all of us have love and family on our minds. There's no better place to draw attention to the freedom to marry – and get more people on the right side of history – than among the visitors from all over the world in the heart of Times Square, in the heart of a freedom to marry state.”

The ad features photos of three gay families.

Under the caption “Marriage is Love,” Gail Marquis and Audrey Smaltz, together 14 years and married in 2011, share a kiss. Yohandel Ruiz and Daniel Zavala, a binational couple, hold hands on their wedding day in Washington D.C. under the headline “Marriage is Commitment. The third photograph features Natalie Fox and Leah Nichols, who live in Louisiana, a state which does not allow gay couples to marry. Under the caption “Marriage is Family,” the two moms are seen holding up their infant son Hayes and kissing him. (The video is embedded on this page. Visit our video library for more videos.)

The ad will appear through January 4, 2014.