A video ad from gay marriage group
Freedom to Marry will display in Times Square this holiday season.
The ten-second ad, titled Love for
Everyone, features three diverse gay families and will appear
once every hour in rotation on the corner of 42nd Street
between 7th and 9th Avenues.
Roughly 1.5 million people pass through
Times Square daily.
“With the rapidly expanding
importance of digital technology and new media, Freedom to Marry is
using every opportunity to communicate our message of fairness for
all committed couples and their families,” Michael Crawford, the
group's digital director, said in an emailed statement. “We're
excited to reach millions of Americans through a unique platform, at
a time of year when all of us have love and family on our minds.
There's no better place to draw attention to the freedom to marry –
and get more people on the right side of history – than among the
visitors from all over the world in the heart of Times Square, in the
heart of a freedom to marry state.”
The ad features photos of three gay
families.
Under the caption “Marriage is Love,”
Gail Marquis and Audrey Smaltz, together 14 years and married in
2011, share a kiss. Yohandel Ruiz and Daniel Zavala, a binational
couple, hold hands on their wedding day in Washington D.C. under
the headline “Marriage is Commitment. The third photograph features
Natalie Fox and Leah Nichols, who live in Louisiana, a state which
does not allow gay couples to marry. Under the caption “Marriage
is Family,” the two moms are seen holding up their infant son Hayes
and kissing him. (The video is embedded on this page. Visit
our video library for more videos.)
The ad will appear through January 4,
2014.