Archie Comics' gay character Kevin Keller has joined the It Gets Better Campaign.

The It Gets Better Project encourages bullied LGBT teens considering suicide to hang in there, because life eventually gets better.

Kevin arrived at Riverdale High in 2010 and he first came out gay to Jughead at Pop's Chocklit Shoppe. In an issue last year of Life with Archie, which looks at the possible future lives of Archie characters, Kevin married Clay.

In a tweet, the It Gets Better Project announced that Tuesday is Kevin Keller Day and released a comic panel.

“I'm Archie's friend Kevin Keller!” Kevin says in the panel. “I'm here to tell you that it's tough growing up, especially when you face bullying or discrimination!”

“But hang on, because you're never alone! And there are so many friends out there that you haven't even met yet!”

A video featuring Dan Parent, the creator of the character, was also released on Monday.

In the two-and-a-half minute video, Parent discussed reader reaction to the introduction of a gay character.

“When we introduced Kevin in Veronica #202 it was the first Archie Comics ever to sell-out in 70 years. That's a good sign,” Parent said. “The readers responded really favorably.” (The video is embedded on this page. Visit our video library for more videos.)