James Franco has revealed that he lost three advertising opportunities over recent gay-themed movies he participated in.

Franco, the star of Oz the Great and Powerful, premiered Kink and Interior. Leather Bar in January at Sundance. Both films include what Franco described as “queer themes.”

(Related: James Franco's Interior. Leather Bar premieres at Sundance.)

At Sunday's premiere of Harmony Korine's Spring Breakers at South by Southwest, Franco, who also stars in the film, pointed to the advertising loss as an instance of homophobia.

“I did three sex related projects at Sundance this year,” Franco said on the red carpet. “One was directly gay themed or you could say queer themed and one had some queer themes in it. And I've lost three kind of advertising campaigns now because the companies don't like, they say they don't like my image. But I know it's directly related to the films that I put out at Sundance. So, you could say that there is still this kind of homophobia or prejudice against certain kinds of material in mainstream cinema.” (The video is embedded on this page. Visit our video library for more videos.)