The Ruth Institute, a project of the National Organization for Marriage (NOM), is promoting a narrative likening being gay to smoking.

NOM is the nation's most vociferous opponent of gay marriage. After losing fights in five states on Election Day, the group appears to be shifting its message further to the right.

The Ruth Institute on Thursday promoted on its website an article titled The Smokescreen Putting Young Men's Health At Risk written by Thomas Coy.

“Instead of discouraging homosexual behavior as smoking is discouraged, key elements of American society have been promoting homosexuality as a viable and safe option compared with heterosexuality. Gay organizations and gay influence in the government, the media, the mental health associations, academia, and the teachers' union have all played significant roles in America's normalization of homosexuality. All too often, gay political ideals have been given priority over the physical and mental health of sexually confused youth. In addition, family therapy advances in the prevention of homosexuality have been marginalized to the extent that the general public is not even aware that they exist,” Coy wrote.

(Related: NOM's Thomas Peters dismisses gay marriage wins.)