Rugby star Ben Cohen on Wednesday is
expected to debut his latest endeavor to help tackle homophobia in
StandUp Magazine's premiere
issue is set to be unveiled at a press conference in Atlanta.
The quarterly publication will focus on
positive stories about the social impact of sports, in particular how
it relates to bullying.
“StandUp Magazine reaches
mainstream sports fans, professional athletes, cultural influencers,
and LGBT athletes and community leaders,” the glossy's description
“It is time to celebrate a return to
true sportsmanship and the spirit of fairness at its core,” Cohen
said. “As sports role models, we have an incredible opportunity
with StandUp Magazine to set an example for character in
action, celebrating all sports and creating good on and off the
A casually dressed Cohen sitting on a
bar stool with a three-day beard covers the magazine's first issue.
Inside readers will find a profile outlining how Cohen went from
World Cup champion to forming the world's first anti-bullying