A touching Australian video promoting equal marriage rights for gay and lesbian couples could be headed to the United States.

The video, titled It's Time, originally aired last year. Within days of its debut on YouTube, it had racked up more than 3 million views online. Another 3.6 million views have been added since.

In the ad, which plays more like a short film, Paul is seen meeting someone on a boat. Birthdays, rollercoaster rides and days at the beach follow. In the film's final frames, Paul's companion is finally revealed as an overjoyed Paul gets down on one knee and proposes marriage to his boyfriend. (The video is embedded on this page. Visit our video library for more videos.)

The ad has been criticized for not revealing Paul's sexual orientation until its final moments. Opponents called the dramatic device “deceptive.”

The nearly 2-minute video was produced by the progressive group GetUp. Now, an online campaign by Social Teeth seeks to raise funds to broadcast the ad in the United States. Three percent of the funds raised will go to GetUp.