Gay rights supporters plan a kissing protest after thousands of people showed their appreciation for Chick-Fil-A during Wednesday's Appreciation Day.

The day of appreciation was organized by former Arkansas Governor and Baptist minister Mike Huckabee, who said he wanted to support the company as it faces a backlash over remarks made by Chick-Fil-A President Dan Cathy in opposition to gay marriage.

Several elected officials spoke out against the company after Cathy said gay marriage is “inviting God's judgment on our nation,” including Mayors Ed Lee of San Francisco, Rahm Emanuel of Chicago and Thomas Menino of Boston.

Menino said he would work to block the eatery from entering the Boston market, while Emanuel said the company does not share “Chicago values.”

“It was just getting out of hand – the hate speech and the incredible language that was being hurled at Dan Cathy, the CEO, because in an interview with a Christian newspaper he took a stand for traditional marriage,” Huckabee said during a Fox News appearance. “For that, he was just being bullied. Economic bullying was the way this was going down.”

Organizers of Friday's National Same-Sex Kiss Day at Chick-Fil-A are encouraging couples to take a photo or video of themselves sharing a kiss at the fast-food chain.

“Let's show Chick-Fil-A thanks for their support of Love, Equality, and the Real Definition of Marriage!” organizers said on Facebook. “Invite your friends!”

“That's America,” said Huckabee of the counter demonstration. “As long as they're orderly. As long as they don't disrupt the flow of customers and traffic. If they believe that this will help their cause – to put people of the same sex kissing each other in front of families – if they believe that will encourage people to be more sympathetic then more power to them. In America, I believe that people have the right to do things that I might not agree with.”