Target has started to sell a line of
wedding cards for gay and lesbian couples.
The Minnesota-based retail giant began
selling the cards last month, soon after Target
started selling Gay Pride t-shirts. The moves come two years
after Target
became the target of a boycott over its $150,000 donation to MN
Forward, a political action group that backed gay marriage foe Tom
Emmer's gubernatorial bid.
The cards are sold under the headings
of “For two special men” and “For two special women.”
“Target is focused on diversity and
inclusivity,” Target spokeswoman Molly Snyder told the
Star-Tribune.
Patrice Sadd, a spokeswoman for Carlton
Cards, which is owned by American Greetings, said the company and
Target together decided to offer “wedding cards relevant for
everyone.”
In 2008, Hallmark, America's largest
greeting card company, released a line of cards targeted at the
unions of gay couples. The Christian conservative group American
Family Association (AFA) protested Hallmark's decision, saying the
company
was motivated by “greed.”
More recently, opponents of gay
marriage criticized
Target's decision to sell Gay Pride t-shirts.
(Related: Google's
Legalize
Love
prompts boycott? Conservatives back down.)