Twenty-one of the nation's leading Hispanic organizations are backing a campaign aimed at greater acceptance of gay rights among Latinos.

Familia es Familia was announced Sunday at the National Council of La Raza's (NCLR) annual conference in Las Vegas.

Organizers say the bilingual campaign is aimed at “strengthening Latino voices to build support within the Latino community for acceptance of LGBT family members.”

Participating groups include the League of United Latin American Citizens (LULAC), Cuban American National Council, Mexican American Legal Defense & Education Fund (MALDEF) and the National Puerto Rican Coalition.

“The polling shows that many in the Latino community already understand that there is one struggle for equality, a struggle that benefits from appreciating common mission. Familia es Familia is a campaign that will help to deepen the understanding that a discriminatory deprivation of rights on any basis is a cause of concern for all. Together, we can overcome all of the irrational biases that adversely affect any member of the Latino community,” MALDEF President Thomas A. Saenz said in a statement.

“Since its inception, LULAC has fought for the equality of minorities,” said Brent Wilkes, executive director of LULAC, the nation's oldest Latino civil rights organization. “All individuals regardless of their race, ethnicity, country of origin or sexual orientation, deserve equal rights.”

Freedom to Marry, the nation's largest group devoted to the issue of marriage equality, provided the seed funding for the campaign. The Gill Foundation has also committed to providing additional resources.

“A growing majority of Latinos in this country know that every gay or lesbian person is part of someone's family – a son or daughter, a brother or sister, a loved one – and the more conversations we have, family member to family member, the more support for the freedom to marry grows,” said Evan Wolfson, founder and President of Freedom to Marry. “Latino gay couples seek the freedom to marry to affirm and strengthen their love, their commitment, and their ability to take care of each other and their families; government should not be putting barriers in their way. Freedom to Marry is proud to be supporting the Familia es Familia campaign to lift up Hispanic voices and stories as together we make the case for ending the exclusion from marriage.”