Gay men are flocking to watch Channing Tatum, Joe Manganiello and Matt Bomer play strippers in Director Steven Soderbergh's Magic Mike.

The film has no gay storyline, but it does feature handsome men stripping in a club. And many of the film's stars have a gay following.

“It's a fun night out with a bunch of gay friends to go see a movie about hot boys,” Aaron Rhyne, 32, told The New York Times.

Bill Venne, 49, of Minneapolis saw the movie on Sunday with 16 gay men and one straight woman.

“Let's be honest; it's men taking their clothes off,” he said. “It's the kind of thing you want to see, but not by yourself. A middle-aged gay guy in the audience might as well be wearing a trench coat.”

Sue Kroll, president for worldwide marketing at Warner Brothers Pictures, said that the studio began marketing the film to the segment after its appeal to gay men became clear.

“Every single one of my gay friends was talking about how they couldn't wait to see it and how gorgeous Matt Bomer is,” she said. “It wasn't like we sat down and said, 'This is the target.' But we handled it a bit more specifically for this movie.”

Last month, the studio promoted the film's opening at Gay Pride events across the country, including a Magic Mike float seen in the West Hollywood parade.

(A trailer for the film is embedded in the right panel of this page. Visit our video library for more videos.)