The Chevy Volt came out in an ad for
Detroit Gay Pride 2012.
An estimated 5,000 revelers turned out
over the weekend to celebrate Motor City Pride in downtown Detroit.
The two-day festival ended Sunday with
a parade and a festival held at Hart Plaza.
General Motors' ad has a silver Chevy
Volt proclaiming, “Mom, Dad, I'm electric” along with the text:
“Volt runs on an electric battery and a gas generator. So,
whatever revs your engine, we support you 100%. Happy Motor City
Pride from the entire Chevrolet family.”
Other car manufacturers, most notably
Ford Motor Company, have faced criticism for including LGBT-positive
messages in their advertising. In 2008, the Christian conservative
group American Family Association ended a two-year boycott against
Ford after it stopped advertising to the demographic. The automaker,
however, stated that it stopped running all niche advertising when
the economy soured.
Last year, General Motors employees
released a video in support of the It Gets Better Project, which
encourages troubled LGBT teens to not cave in to bullies, because
life eventually gets better.