Colin Firth has signed on to play actor-singer-playwright Noel Coward in an upcoming film titled Mad Dogs and Englishmen.

The story follows Coward's two-week engagement at the Dessert Inn in 1955, which drew big crowds, according to The Hollywood Reporter.

Coward, a British import, published more than 50 plays, composed hundreds of songs, and produced over a dozen musical theatre works. His career spanned six decades.

Best known for his flamboyance, Time magazine described Coward as possessing “a sense of personal style, a combination of cheek and chic, pose and poise.”

Coward died in 1973 at the age of 74. He did not disclose publicly that he was gay; however his long-time partner, Graham Payn, discussed their relationship after Coward's death.

It is the third gay role for Firth, whose portrayal of a gay man mourning the death of his lover in Tom Ford's big screen adaptation of Christopher Isherwood's 1964 novel A Single Man was nominated for an Academy Award. He also played a gay character in the 2008 film Mamma Mia!