Candidates are increasingly touting their support for gay marriage in television ads.

The first to feature his support was Republican presidential candidate Fred Karger, who in January released a 30-second ad highlighting his support for marriage equality.

In Fed Up, Karger says he's unlike his GOP rivals.

“Fed up with the Republican Party?” a male announcer rhetorically asks over a graphic which includes GOP presidential candidates Mitt Romney, Newt Gingrich, Ron Paul, Rick Perry, Rick Santorum, Michele Bachmann and Jon Huntsman. “Well there's one candidate you just might like.”

Karger is promoted in the ad as a moderate Republican for supporting a woman's right to choose, an end to the war in Afghanistan and marriage equality.

In a TV ad released earlier this month, New Jersey Congressman Steve Rothman followed suit.

“Our Congressman Steve Rothman shares our Democratic values,” a female announcer is heard saying in the 30-second spot. “Steve was the first New Jersey Congressman to call for our troops to come home from Iraq. The first to endorse Barack Obama for president. And one of the first to stand up for marriage equality.”

In a third ad released this week, Dave Strohmaier, a candidate for the U.S. House from Montana, stands at the end of a wedding aisle.

As the bride makes her way down the aisle toward a person dressed in a tuxedo and hat, Strohmaier says, “In Congress I'll protect everyone's right to liberty and happiness.”

“And I'll support marriage equality,” he adds, as the presumed groom turns to face his bride and is revealed to be a woman.

“And you know what, it sure does annoy Republicans,” Stohmaier says. (The video is embedded in the right panel of this page. Visit our video library for more videos.)