The anti-gay group which protested Ellen DeGeneres is now targeting Archie Comics and Toys R Us.

The AFA-sponsored group One Million Moms has moved from protesting talk show host DeGeneres' role as spokesperson for JCPenney because she's openly gay to targeting Toys R Us for selling the January issue (#16) of Life with Archie, which features recently introduced gay character Kevin Keller's wedding day.

(Related: Ellen DeGeneres is the perfect choice for JCPenney, CEO Ron Johnson says.)

Cover artwork for the issue shows Kevin and husband Clay standing in front of a Just Married sign as the gang cheers on.

“These comic books are sold at the front checkout counters so they are highly visible to employees, mangers, customers and children,” the group wrote. “Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.”

The group is threatening to boycott Toys R Us if it does not comply with the group's demand to remove the issue from store shelves.

John Goldwater, co-CEO of Archie Comics, responded to the protest by saying he stands by the comic book's inclusion of Kevin.

“We stand by Life with Archie #16,” Goldwater said in a statement. “As I've said before, Riverdale is a safe, welcoming place that does not judge anyone. It's an idealized version of America that will hopefully become reality someday. We're sorry the American Family Association/ feels so negatively about our product, but they have every right to their opinion, just like we have the right to stand by ours. Kevin Keller will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate and narrow-minded people.”