Ellen DeGeneres is the perfect choice for JCPenney, the company's CEO Ron Johnson has said.

The 54-year-old, openly gay DeGeneres has been under attack by the AFA group One Million Moms, which has called on JCPenney to fire DeGeneres as their spokesperson because of her sexual orientation.

The group accused JCPenney of “jumping on the pro-gay bandwagon.” A move it claimed would leave the retailer with fewer customers.

“Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families,” the group said in a statement.

(Related: Ellen DeGeneres calls One Million Moms “haters”; cheers Prop 8 ruling.)

DeGeneres, who came out gay in 1997, is the host of The Ellen DeGeneres Show and is a spokesperson for CoverGirl and American Express.

During a CBS This Morning interview, JCPenney CEO Ron Johnson stood by DeGeneres, saying she was the “perfect” spokesperson for his company.

“We stand squarely behind Ellen as our spokesperson and that's a great thing, because she shares the same values that we do in our company,” Johnson said.

“We think Ellen represents the values of our company and the values that we share.”

In deciding whether to bring on DeGeneres, Johnson said there was no debate.

“It's not that common that companies use spokespeople, but if you can find the exact right person we thought it would be great. And as we thought about all the people in America today, we thought Ellen would be the perfect person because we all kind of trust her. You know, she's a very honest, straightforward person with extraordinary values,” he said.