LAN Airlines is making a major play for the LGBT traveler.

The Santiago, Chile-based LAN is considered among the largest airlines in Latin America. It also serves the United States, the Caribbean and Europe.

Last week, the airline launched a new website at dedicated specifically to the gay traveler.

“If you're traveling to Buenos Aires, not only can you purchase your ticket from the online booking engine, but you can read news relating to LGBT topics in that region, view dates for the Buenos Aires International Gay and Lesbian Film Festival or Buenos Aires Pride, and find restaurants and hotels in the city that are popular among gay and lesbian travelers,” Katitiza Mandakovic, leisure director of LAN Airlines North America, said in a statement. “Our goal was to make a trusted source for news and information on LGBT travel to South America and we are so proud to be able to offer such a unique resource to travelers all over the world.”

In 2009, LAN became the first Latin American airline to develop a marketing campaign targeting the LGBT community.

“LAN is proud to be a supporter of the gay and lesbian community,” Mandakovic added.

(Related: Cancun, Mexico to market marriage to gay travelers.)