The Christian conservative group which called on JCPenney to fire Ellen DeGeneres because she is gay, has criticized a gay Oreo ad.

One Million Moms, which is closely associated with the American Family Association (AFA), on Friday criticized Kraft Foods, parent company of Nabisco, for posting an image of a rainbow themed Oreo cookie supporting Gay Pride on the brand's Facebook page.

The simple message of support includes a chocolate Oreo cookie filled with six layers of rainbow-colored icing along with the caption, “June 25 | PRIDE.”

The graphic drew more than 52,000 shares and 177,000 likes in 24 hours, sparking an online debate which translates into free adverting for Kraft Foods, which introduced America's best-selling cookie in 1912.

One Million Moms warned Kraft against making the same mistakes as JCPenney and linked the JCPenney's ongoing financial woes to its support for gay rights.

“This loss should tell companies that siding with radical homosexuals has its price. Another example is Ford Motor companies. Obviously, the company's far-Left approach is driving away shoppers and its executives. Whether JCPenney will learn from its mistakes is yet to be seen. But JCP's freefall should serve as a warning to other companies before they decide to cater to homosexuals and their sinful lifestyle choices,” the group wrote at its blog.

The group urged members to contact Kraft, saying “Supporting the homosexual agenda verses [sic] remaining neutral in the cultural war is just bad business” and warned that “If Christians cannot find corporate neutrality with Kraft they will vote with their pocketbook.”

(Related: “Good God, Oreos are gay!” Stephen Colbert exclaims.)