Perez Hilton's children's book The Boy with Pink Hair has been labeled gay propaganda by social conservatives.

In The Boy with Pink Hair, a little boy is excluded because he was born with pink hair.

In a press release for the book, Hilton, who is openly gay, noted that the “story is about every kid that's ever had a dream, felt excluded, wanted to belong, and hoped that one day they could do what they loved and make a difference.”

The book riled Erin R. Brown of the socially conservative group Culture and Media Institute (CMI), who claimed in a blog post that the book's first line – “He was born that way – the Boy with Pink Hair” – is a reference to the “cultural battle over homosexuality.”

“Gay rights activists use the exact phrase 'born that way' when defending homosexuality,” Brown wrote. “Not surprisingly, Lady Gaga, whose recent chart-topping gay anthem was titled Born This Way, reviewed the book, praising it as 'beautiful … a journey of self-acceptance,' a phrase which appears on the book's back cover.”

“It's a happy-go-lucky story with a nice ending, and it's effective gay propaganda, attempting to make kids pre-disposed to embrace homosexuality before they can understand what it is, or even know it exists.”

“An adult conversation about sexuality has no place in an innocent 'children's' book,” Brown added, “but Hilton sees no qualms with it.”