Grocer Harps has reversed a decision to conceal the cover of this week's Us Weekly magazine, which features singer Elton John and his partner David Furnish holding their newborn baby Zachary.

Harps had placed a “family shield” over the magazine to block from view the cover photo of Sir Elton and his family. “Family Shield. To protect young Harps shoppers,” the shield says.

In a statement released on Wednesday, Harps Food Stores President & COO Kim B. Eskew explained that only 1 store out of 65 had concealed the cover.

Eskew said that the shields can be used “at the manager's discretion to cover the front of magazines when they receive complaints from our customers regarding either the photo on the cover of the magazine or the titles of articles contained within the magazine.”

“Sometimes those photos might be sexually provocative or too revealing,” she said.

Eskew added that the manager at their Mountain Hope store acted after receiving “some complaints.”

A photo of the censored magazine was first tweeted by user JennHudd – later identified as Jennifer Huddleston – on Wednesday morning.

“This was taken at my local grocery store,” she tweeted. “I was shocked and horrified.”

In a later tweet, she adds, “It's over all the covers of that magazine (at every register). The other magazines aren't covered.”

“I love Arkansas. I hate to see this sort of thing happen here or anywhere,” she said in another tweet, in which she encouraged followers to complain to the grocery chain.

Harps is located in Arkansas, Oklahoma and Missouri.