A grocery store chain in Arkansas is concealing the cover of this week's Us Weekly magazine, which features Elton John and his partner David Furnish holding their newborn baby Zachary.

Harps grocery stores has placed a “family shield” over the magazine to block from view the cover photo of Sir Elton and his family.

“Family Shield. To protect young Harps shoppers,” the shield says.

A photo of the censored magazine was first tweeted by user JennHudd on Wednesday morning.

“This was taken at my local grocery store,” she tweeted. “I was shocked and horrified.”

In a later tweet, she adds, “It's over all the covers of that magazine (at every register). The other magazines aren't covered.”

“I love Arkansas. I hate to see this sort of thing happen here or anywhere,” she said in another tweet, where she encouraged followers to complain to the grocery chain.

The user added that she snapped the picture at her local grocery store in Mountain Home. Harps has 60 stores located in three states: Arkansas, Oklahoma and Missouri.

Whether other stores were censoring the cover is not known.