'Valentine's Day' Marketing Leaves Out Gay Pairing
- By
- On Top Magazine Staff
- | December 23, 2009
Gay entertainment websites are buzzing over the exclusion of a gay pairing in the trailer of the upcoming feature film Valentine's Day.
The romantic comedy, set for a February 12 nationwide release, pairs five couples as they celebrate Valentine's Day in Los Angeles.
Included in the mix is Bradley Cooper, whose gay character is reportedly in love with a closeted football player, performed by Eric Dane, dreamy Doctor McSteamy from ABC's Grey's Anatomy.
But the movie's trailer released Monday omits the film's inclusion of a gay storyline.
“Is it really impossible to market an ensemble romantic comedy to the masses with a gay couple in it?,” Ed Kennedy wrote at AfterElton.com, a website devoted to male gay entertainment. “Could that really be considered a bad marketing move in Hollywood now?”
Kennedy compared the film's marketing to that of A Single Man, whose director, Tom Ford, and star, Colin Firth, have called a “universal” film, not a gay film.
“First, a gay director [Tom Ford] takes a movie about a gay man based on a book by a gay man [Christopher Isherwood] and degays the marketing for that movie, and now this?”