Gay bars and eateries are canceling their orders for Sam Adams over the company's sponsorship of South Boston's St. Patrick's Day Parade.

Organizers behind Sunday's parade – the nation's second largest behind New York – continue to exclude gay groups from marching.

“I think that Sam Adams needs to realize that its reputation in this community is going to be severely damaged by this, as well as its business,” Frank Ribaudo, co-owner of Boston's Club Cafe, told NECN.

Ribaudo said that his eatery and bar is no longer serving the company's lager and that other bars are doing the same.

Sam Adams said in a statement that the parade was “just one of hundreds of events and organizations we support in and around Boston” and that that list includes the Boston Pride Parade.

A deal brokered by Mayor Marty Walsh to allow MassEquality to participate in the parade fell apart last week.