A billboard in Auckland, New Zealand urges baby Jesus to come out gay this Christmas season.

The billboard was erected by the Church of St. Matthew in the City.

“It's Christmas. Time for Jesus to come out,” the sign reads alongside an image of baby Jesus with a rainbow halo. Rainbows have been used to symbolize being gay.

Reverend Glynn Cardy, who put up the billboard, said the sign asks whether it would change anything for the faithful if Jesus had been gay.

“The fact is we don't know what his sexual orientation was,” Cardy is quoted as saying by media.

Reverend Clay Nelson added: “Some scholars have tried to make the case that he might have been gay. But it is all conjecture. Maybe gay, maybe not. Does it matter?”

“There is almost nothing on the record of his teachings about sexuality, while there is plenty about the perils of being rich. Certainly he always supported the marginalized in society,” he added.

The church faced controversy last year when it erected a billboard of a shocked Virgin Mary looking at the results of a pregnancy test.