Johnson & Johnson will feature a lesbian couple in a new TV spot for their K-Y Brand INTENSE arousal gel.

The pricey gel (list price $34 for a 10ml bottle) is not a lubricant. Instead, Johnson & Johnson promotes it as a “climax enhancer.” “An arousal gel to heighten female sensitivity and satisfaction,” the product states.

According to lesbian entertainment website, the new commercial spot starring Alex and Emma will begin airing nationally on multiple television networks and online on September 5.

In the spot, Alex shares the secret behind their marital bliss.

“I think that it's communication,” Alex says. “Just total honesty.”

“And K-Y INTENSE,” Emma adds, surprising her partner.

“Oh, I bought this K-Y INTENSE,” Emma says, holding up the product.

After the big moment – illustrated by fireworks exploding in the background as the women hold hands – Alex says: “Good purchase.” (The video is embedded in the right panel of this page.)

Johnson & Johnson has advertised on the site and in 2010 and 2011 sponsored the Dinah Shore Weekend, reported.