Esurance has donated $50,000 to The
Trevor Project to help troubled LGBT teens.
The direct-to-consumer car insurance
company pledged to donate $10 to The Trevor Project to help support
the Trevor Lifeline for each new “Like” the company received on
Facebook, up to $50,000.
With mentions from celebrity blogger
Perez Hilton and Jonathan Knight of New Kids on the Block, the
campaign reached its goal in two weeks, roughly one-fourth of the
time it had expected.
California-based The Trevor Project
focuses on crisis and suicide prevention efforts for gay, lesbian,
bisexual and transgender (LGBT) youth. The non-profit's Lifeline is
the nation's only 24-hour, toll-free confidential suicide prevention
hotline for gay and questioning young people.
“On behalf of everyone here at
Esurance, thank you so much for helping us reach our goal of $50,000
for The Trevor Project,” Vice President of Marketing Darren Howard
says in a “thank you” video released by the company on Monday.
Gary Tolman, president and CEO of
Esurance, is also seen in the video thanking supporters. (The video
is embedded in the right panel of this page.)