LUSH Cosmetics shops will host a kiss-in for gay marriage on Saturday starting at 11:38AM (local time).

The company's Kiss and Tell campaign takes place at LUSH shops throughout the United States. The unusual 11:38 start time represents the 1,138 federal rights denied to gay and lesbian couples. The company said in press release that it hopes the event will attract at least 1,138 couples.

After getting their smooch on, couples will be asked to sign postcards asking the federal government to “end the ongoing discrimination against tens of thousands of couples and families across America” by repealing the Defense of Marriage Act (DOMA), the 1996 law that bars federal agencies from recognizing the legal marriages of gay couples.

LUSH will also sell a limited-edition bubble bar with 100% of the proceeds going to Freedom To Marry's efforts to repeal DOMA. The lime and grapefruit scented Freedom Foamer Bubble Bar will retail for $5.95. It will be available online and at retail outlets throughout the United States and Canada.

LUSH is the second nationwide retailer behind Old Navy to promote gay rights by selling a limited-edition product during Gay Pride month.

The company has also released an 80-second video in support of marriage equality. (The video is embedded in the right panel of this page.)