LUSH Cosmetics shops will host a
kiss-in for gay marriage on Saturday starting at 11:38AM (local
The company's Kiss and Tell
campaign takes place at LUSH shops throughout the United States. The
unusual 11:38 start time represents the 1,138 federal rights denied
to gay and lesbian couples. The company said in press release that
it hopes the event will attract at least 1,138 couples.
After getting their smooch on, couples
will be asked to sign postcards asking the federal government to “end
the ongoing discrimination against tens of thousands of couples and
families across America” by repealing the Defense of Marriage Act
(DOMA), the 1996 law that bars federal agencies from recognizing the
legal marriages of gay couples.
LUSH will also sell a limited-edition
bubble bar with 100% of the proceeds going to Freedom To Marry's
efforts to repeal DOMA. The lime and grapefruit scented Freedom
Foamer Bubble Bar will retail for $5.95. It will be available online
and at retail outlets throughout the United States and Canada.
LUSH is the second nationwide retailer
Old Navy to promote gay rights by selling a limited-edition
product during Gay Pride month.
The company has also released an
80-second video in support of marriage equality. (The video is
embedded in the right panel of this page.)