LUSH cosmetics has joined Freedom to
Marry in a campaign to legalize gay marriage.
campaign includes a kiss in on June 18 at 11:38AM (local time) at
LUSH shops throughout the United States. The unusual start
represents the 1,138 rights denied to gay and lesbian couples. The
company said it hopes the event will attract at least 1,138 couples.
Throughout most of June, the company
will convert its 53 shops into marriage equality campaign centers
where people can learn why marriage matters to gay couples and their
families and sign post cards calling on Congress to repeal the
Defense of Marriage Act (DOMA), the Clinton-era law that bars federal
agencies from recognizing the legal marriages of gay couples.
LUSH will also sell a limited-edition
bubble bar with 100% of the proceeds going to Freedom To Marry's
efforts to repeal DOMA. The lime and grapefruit scented Freedom
Foamer Bubble Bar will retail for $5.95. It will be available online
and at retail outlets throughout the United States and Canada.
LUSH is the second nationwide retailer
Old Navy to promote gay rights by selling a limited-edition
product during Gay Pride month.
The company also released an 80-second
video in support of marriage equality. (The video is embedded in the
right panel of this page.)