Travel website Orbitz announced on
Thursday it would review its media buying in response to a campaign
from gay groups to drop Fox News.
The Drop Fox campaign launched last
month by three gay groups – GLAAD, Equality Matters and Courage
Campaign – appealed
to gay-friendly Orbitz to walk away from advertising on Fox News.
The groups said the network “blatantly
promotes an anti-gay political agenda.” Roughly 200,000 people
signed onto a petition calling on Orbitz to split from the
“The question posed to Orbitz by many
within the LGBT community resulted in our decision to review the
policies and process used to evaluate where advertising is heard,”
the company said in a statement.
“Orbitz has heard from the LGBT
community about its concerns that its advertisements appear on
programs which have objectionable content.”
While the company remained
has agreed to “conduct a review of programming on the full range of
media we buy.”
The Drop Fox campaign had been
criticized by anti-gay marriage group the National Organization for
Marriage (NOM), which
labeled the effort “bullying.”