Clothing retailer Old Navy will begin selling 2 Gay Pride t-shirts on Monday.

“We are proud to support the new @OldNavy Gay Pride tees. Yay for all kinds of families!” the retailer tweeted to its more than 44,000 followers on Wednesday.

One shirt exclaims “Love Proudly” in rainbow colors, while a second offers a rainbow flag on a black background. Both include the tagline, “Pride 2011 Old Navy.”

Ten percent of the proceeds from the t-shirts will go to gay rights activist Dan Savage's It Gets Better Project, which raises funds and awareness for The Trevor Project. Both groups attempt to reach out to troubled gay teens considering suicide. It Gets Better features videos produced by everyday folks, celebrities, professional athletes and even companies urging gay teens to not give in to bullies, because life gets better.

While it is the first foray into gay swag for Old Navy, which is owned by the parent company of the GAP, the company is not the first to produce a line of t-shirts aimed directly at gay consumers. Clothier American Apparel began selling its “Legalize Gay” t-shirt several years ago. And designers Kenneth Cole and Marc Jacobs have designed limited edition t-shirts to benefit HRC.